Basics of Ict

Define the term â€Å"computer† in detail and describe different generations of computer. Q. 3 What are input devices? Explain it with the help of different examples. Q. 4 The major and positive influences of CIT can be seen in many different fields/ areas such as education, business, training and health etc. Select any one area and explain with the help of examples? Q. 5 Write a note on the following: I) Microprocessor, Main Memory and Secondary Storage Devices Electronic Mail (e-mail) ASSIGNMENT NO. 2 Total Marks: 100 Q. 1 What is meant by software? Explain different types of software, development of software and software distribution.Q. 2 What is meant by operating system? Also describe different functions of an operating system. Network topologies with the help of suitable example. Q. 4 What is meant by the term multimedia? Also explain: a) Different components of multimedia. B) Different applications of multimedia. Q. 5 Explain any two high level computer languages along with important features. Course Code: 1431 (Bachelor Level) Course Title: Basics of CIT credit Hours: 3 (3+0) Session Offered: As per offering schedule Recommended Book: Computer Fundamentals by PC Sinai, BP Publications 4th Edition 2007 Audience/ Multimedia CD: Will be developedReference Book: Computer Literacy BASICS: A Comprehensive Guide to ICC by Connie Morrison and Dolores Wells (August 2009) 3rd Edition. Pre-Requisite: None Course Coordinator: Department of Computer Science, LILLO Teaching Methodology: Distance Learning/Online Course Introduction: The course is aimed to provide an outline of compute, its uses, development, Components, Input, Output devices, Hardware, and Software. The course also covers fundamentals and use of ‘CT. Course Objectives: After completing the course the students should be able to: 1.Understand the role and importance of CIT in today's society. . Identify various components of a computer system 3. Understand basics of data communication and n etworking of computer systems. 4. Understands basics of windows operating system and its functionality. 5. Understand basic concepts of multimedia and identify and use various multimedia components. 6. Understand basic concepts of computer languages. Evaluation Criteria: I) Assignments (02) 30% it) Final Examination 70% Course Outlines: Unit No. Introduction to CIT Introduction to CIT and definitions, CIT Application Examples, CIT as an Aid to Unit No. 2 Overview and Organization of Computers History and Development of Computer, Generations of Computer, Types of Computer, Classification of Computer, Applications of Computer, Buses, Ports, Microprocessor, Main Memory, Motherboard of Computer System, Secondary Storage Devices. Unit No. 3 Input Devices Keyboard Devices, Point and Draw Devices, Digitized, Speech Recognition Devices, Data Scanning Devices (Image Scanner, OCCUR, OMAR, BCC, MICE), Electronic Card Reader, and Vision-leant System.Unit No. 4 Output Devices Monitor (Graphic Ad opter, Size, Resolution, and Types of Monitors), Printers and Types (Dot-Matrix, Ink Jet, Drum, Chain/Band, and Laser), Plotters (Raster & Pen), Presentation Graphics, Special Function Terminal (Tams, POSS.), Multimedia Projector, and Voice Response Systems (Voice Reproduction System, Speech Synthesizer). Unit No. 5 Computer Software Introduction, How Software Work

Meaning of Life and Success Essay

Success is a person or thing that desired aims and achieves or attains fame or any form of accomplishment which will always make them proud or happy at the end of either the day, month or year. The word success was originated in the mid-16th century from a Latin word successus and a verb succedere meaning come close after. When I hear of the word success there are two things that come in mind, hard work and determination. Hard work is one of the main and most important building blocks in my success foundation. Working hard is one of the best and most accurate ways to think about being successful. Success cannot be earned unless you strive and work hard for it, because it is a word that comes with work and if work is not done then the meaning of the word can’t be accomplished. Like Einstein said â€Å"If A is a success in life then A equals x plus y plus z. work is x; y is play and z is keeping your mouth shut† for instance to me as an athlete working hard and in playing hard rather than running my mouth are the best way of being successful in game point stands in my career. Determination is a very critical and important aspect when it comes to success. To be determined to achieve any goals or aims is a very important choice of being successful. Bertrand 2 Determination can to be physically, spiritually and emotionally which all combines with hard work and if you combine both hard work and determination together you will always get a good result of success. Being successful in life can be one of the precious and happiest moments in life that can last for a long time if and only if you do what is expected of you to keep the success going on. Success can be advantageous in many ways; Accomplishing a goal, moving on to a new goal, brings happiness and fulfillment, set new and personal records, inspire, motivate and give you strengths to aim high and set bigger goals. But it’s not always everybody that’s successful that is happy or satisfied with their success. The isn’t that much difference being successful than being a failure, like the good old quote that say â€Å"the difference between a successful person and others is not a lack of strength not a lack of knowledge, but rather the a lack in will† this quote is very simple and well understood and the quote’s point is clearly pointed out, which state the main difference between a successful person and others which is the will to be the successful person that they are. To be successful person there should be some sought of guidelines to help you achieve or attain success. Thinking about success also brings about the thought or idea of failure â€Å"In order to success your desire for success should be greater rather than your fear of failure†. An important and inspiring quote as this from one of the favorite, idol and inspiring actor in the movie industry and in the society should and is been considered by a lot of fans to be very important in achieving success rather than having the fear of failure because his path of success has given or got him to where he is at the moment.

Self-recommendation Essay

I am convinced to say that my secondary school life is not in vain because I have acquired both academic knowledge from lessons and practical experience from various extracurricular activities. Being a leader in the Scout, I realized that organization, time management and communication are of paramount importance in leadership. Being a senior patrol leader, I engaged in planning meetings for the scout members. In addition to briefing and communicating with the whole troop of scouts, I had to cooperate well with teachers in order to convey the messages clearly from teachers to all the scout members as well as consolidating the spirit of scouts. To become a more capable leader in a team, I would like to make progress in my leadership skill, especially the organization and management skills, and to capitalize on different aspects. Therefore, I determine to have further study on management, contributing myself to help people to organize and manage their business. Apart from leadership, I feel satisfied as long as helping someone who is in need. Through studying in science subjects, I found that nowadays advanced technology is established by the forerunners who devoted themselves to this industry, such as Steve Jobs. Definitely, the development in science and technology has brought convenience to our life. Although I am not going to become an inventor, I am willing to have further study on science technology in order to light up people’s life. Thus, I am enthusiastic in studying subject related to science and technology to equip myself to help people. All in all, I have recognized myself in the past few years. To show the gratitude to my teachers and friends, I would endeavor to show my best positive light on different fields. I look forward to my new journey in the future.

Separation of church and state Essay Example | Topics and Well Written Essays - 1500 words

Separation of church and state - Essay Example In this writing, the second meaning of separation will be used and its importance will be discussed. Different stakeholders have hotly debated over whether the state and church should operate separately or they should operate hand in hand. According to Corbett, 62% of those surveyed during a research conducted in 1995 responded that the church and state should be separated and operate separately (Corbett 223). This means that if 62% are in favor of separation, then the remaining population was either against it or had a neutral view. Those who argue against separation state that religion can provide proper guideline to state and God’s word should be followed. There is a need to separate church and the state; the church should not be involved in guiding the legal principles of the state because it: is unconstitutional, unethical, leads to inequality, leads to irrational decision making and will destabilize United States. Body Church and state should operate separately and the c hurch should not be allowed to influence the legal operations of the state because it is unconstitutional according to the constitution of United States of America. The constitution of the US is a worded document that helps in making legal rules and regulations for the nation. The constitution of the United States comprises of a total of 10 amendments and these amendments are regards as the Bill of Rights and the very first amendments of the constitution states that the congress of the government of United States should not create laws in order to assist any particular religion (Rotunda 309). This means that if congress makes rules and regulations that favor a religious group, then they are indulging in an unconstitutional act. If congress is influenced by Christians and those who belong to churches, there is a higher probability that they will make rules and regulations that will favor only the Christians and such an act by the congress will result in an unconstitutional act. Anoth er reason due to which church and state should be separated is that it is unethical for the church to influence the state and state’s decision making. According o the utilitarian method of ethical decision making, decisions as well as actions should be scrutinized on the basis of benefits and costs they offer to the society and those decisions or behaviors should be regarded as ethical that result in highest amount of benefits and lowest amount of costs for the society as compared to any other decision or act that may be conducted under a particular situation (Pollock 29). If church influences the state and rules and regulations of a nation, it is more likely that a very small portion of the society will benefit and that will comprise of only those who are the followers of Christianity, while people following other religions will end up suffering losses and costs. According to the statistics provided by CIA World Fact Book, there are several different religious groups residin g in United States. Out of these religious groups, the majority is formed by Christians and among the Christians, 51% of people follow the Protestant churches and outnumber people who belong to other churches of Christianity and people who follow other religions (CIA World Fact Book 1). This means that if churches are allowed to make decisions or influence the decision making process in the government, it is more likel

Form post Essay Example | Topics and Well Written Essays - 250 words - 1

Form post - Essay Example Felix awakens from his naà ¯ve reverie to a complete grasp of his harsh reality. Nandi serves as a metaphor for the painful but necessary process of remembrance (Vimeo 2:43). Butler differentiates gender from sex, which nowadays many do not agree with. Nandi take her position to survey the bloody land after the brutal massacre and destruction. She makes Felix who is a man in a foreign country aware of what is happening in his homeland. She thinks here as a man though a woman. Butler state that individuals build their culture upon people they meet, education and living condition experienced. Nandi works alone in the harsh environment and takes the part of men culturally not to let the memories fade away. On contrary, Staurt describes cultural study as relationship between different culture and politics theoretically. Kentrige studies the South African past political events. He starts from the brutal killings and mass destruction to when there is first election. This displays transformation though the memories were still there for remembrance. Nandi a woman used as the surveyor to help cover all visible evidence of the past, portrays

Detail summary of the movie Freedom Writers Review - 1

Detail summary of the Freedom Writers - Movie Review Example reedom Writers, in which the real-life story of Erin Gruwell and her inspirational teaching efforts in Long Beach, California is dramatized and somewhat fictionalized so as to convey the transformational effects of her approach to teaching inner city kids. The film starts out with images from the 1992 Los Angeles riots, thus establishing the run-down and desperate living conditions of the kids who comprise the student body of Woodrow Wilson High School. Camera shots always work to emphasize the dirty streets, the low quality living quarters of the various students, the sense of danger and violence that stalks them wherever they go. There are many examples of this violence and desperation, such as the drive-by shooting at the convenience store committed by one kid from the high school that kills another kid from the high school in front of two girls from the high school. One of these girls is expected to testify in court as to who was guilty of the murder, but the problem is that he was of her same race. She and the killer were Hispanic and the murdered boy was Asian. It was expected in the street that you protected your own kind and so this girl has to struggle with her decision through a good deal of the film. Although she is friends with the girlfriend of the murdered boy and she knows it is only right that people should be punished for violent crimes, she must also fear for her own safety and the safety of her family as they must continue living in the same streets. This very valid concern is emphasized as she is even confronted in a very threatening manner by other kids from the high school warning her that she better do what is expected. The main action of the film follows the efforts of a young teacher, Erin Gruwell, who is excited to make a change in the world. Having grown up in the world of privilege in Newport Beach, Gruwell is recently married and recently graduated and sure she can bring positive change to the inner city. However, instead of

Environmental Values Paper Essay Example | Topics and Well Written Essays - 1000 words

Environmental Values Paper - Essay Example I value the environment as something that should be valued and, ethically speaking, it should be treated the way we would want to be treated. In the long run, if the environment continues to be damaged in the ways that it has been, it will only backfire on us, making this world an unsafe place for us to live. Although the environment is failing due to our negligence, it is still considered a comfortable place for us. However, this will not continue if we do not take action. To accomplish this, people need to understand and embrace the fact that they are not superior to nature (Michael, 1999), that they each require the other to live to its full potential. Ecofeminism is the movement that strives to find common ground between environmentalism and feminism (Reuther, 2003). The argument is that the same oppression and degradation that women face is the same that the environment is putting up with. That is to say, the degradation is being done in masculine attitudes and methods, such as what women are used to. It is because of this common bond that many women have taken to fight for the rights of the environment, just as they had to fight for their own rights. There is much controversy about this concept, though there are many that can at least agree or relate to the fundamentals of it, such as other minority groups. These people understand what it is like to be mistreated and the feeling of finally breaking through to fairness and freedom. The important principle of this movement is that there are people that understand what the environment is going through. They are willing to provide support and respect for the environment that they themselves had fought for and are still fighting for. If there are more people that can relate to and understand what the environment is going through, then there are more that are willing to help it. These are the

A Woman in Berlin Essay Example | Topics and Well Written Essays - 1000 words

A Woman in Berlin - Essay Example This indicates the urge for self-preservation in a human being to the extent of availing such grim unworthy options. But the Russians had no educated Officer class to take appropriate decisions and exercise proper control over their men. Most of the officers were peasants as also the troops he commanded, but under the protection of the higher-ups in the army, she got better facilities, and then secured a typewriter through a friend to produce a fair copy of her jottings. Ultimately, she settled in America. (B.)The living conditions of the German people were absolutely horrid. They mostly occupied the basements of the bombed buildings and had no proper ration and clothing. Living in a war situation presents innumerable difficulties for the party that has lost in the war. Firstly, it is most humiliating to live as a loser. Secondly, what would be the next step of the army personnel, under whose mercy they have to spend time, is another serious problem. Many of the survivors shifted fro m one basement to another. In normal circumstances such pathetic living conditions are unthinkable. (C)In the present case, the residents have mostly supported each other, and for rejecting such advances there should be very strong reasons, such as conflict amongst different nationalities. (D)Human memory is very short, and one cannot say that the sufferings undergone by a particular generation of any country will be remembered by them for all time to come. But what happened is part of the history that cannot be obliterated by anyone. The coming generations, as students of history or the citizens of the country will continue to evaluate the facts. The politicians and the administrators of the country are not likely to commit the same mistakes that caused immense harm to the economy and damage to the psyche of the people. 2. (A) The men of the German force, were suddenly thrown into humiliating circumstances. They had lost everything, their prestige, rank, property and in many cases their family members were dead or missing. The end of war was a great relief, and they were confronted with a new set of economic problems. Many of them had lost their thinking power and were in a state bordering insanity. (B). The perspectives in which stories relating to their experiences were told differed in details but not in substance much. German soldiers talked about their bravery at the fronts. The author elucidates the issue thus: â€Å"And they loved to tell their stories which always involved exploits that showed them in a good light.†(149) I think that the German soldiers were not responsible for the plight in which they were put into. When they were asked to surrender by the higher authorities, they had no option but to surrender. They had no role in directing the politics of the state. Only the grave issue before them was to take care of their family and household. In that grim situation anyone would turn cynical. Many had to confront the situation of loss of l ife of their family members, rape of their wife and children by the Russian soldiers, total destruction of the property etc. In no way such soldiers were liable for condemnation for their so-called impotence. (C) After the ravaging World War II at the fronts where guns and

Ten Hidden Truths in The Jungle by Upton Sinclair Essay

Ten Hidden Truths in The Jungle by Upton Sinclair - Essay Example This research will begin with the statement that â€Å"The Jungle† is an important insight into American history, more importantly, it unveils the hidden truths of workers’ life in Chicago at the beginning of the twentieth century. Usually, these truths remain hidden until late in a worker’s life and only exposed to him bit by bit. The bitter realities hurt the reader but Sinclair had to state them as they existed. Even today, the understanding of these truths is equally important because the exploitation takes forms to suit contemporary conditions. Following are ten basic truths identified from the reading of â€Å"The Jungle† by Upton Sinclair: Hidden Truth 1:  Ã‚   The reality of wonderful dreams. Jurgis, the hero of the novel had come to this land of opportunities – Chicago with so many wonderful dreams, but realities dawned on him when he was forced to starve in this land of high prices. He, like other migrants, had never thought of this cost ly life. The so-called high wages were quite insufficient to spend an expensive life in Chicago. The employers knew exactly, the tactics they had to employ to engage and cage the migrants. â€Å"A few days of practical experience in this land of high wages have been sufficient to make clear to them the cruel fact that it was also a land of high prices, and that in it the poor man was almost as poor as in any other corner of the world†. Hidden Truth 2: Cost of living a nightmare. Living in Chicago was no less than a nightmare for migrants. Jurgis and his family found it extremely difficult to pay the nine dollar rent while earning only little more than two dollars for a  twelve-hour job.   Buying a residence required fifteen hundred dollars with three hundred dollars down payment. The migrants had only two choices, either to pay rent forever or to pay the both; down payment and rent to own a house somewhere in the future. The interest-based economy had horrifying upshots o n the life of lower and middle-class worker families. However, the fact was deliberately obscured until the victim had been fully trapped. â€Å"You are like all the rest, she said; they trick you and eat you alive. They never sell the house without interest. Get your deeds, and see.† Hidden Truth 3: Superficial lifestyle lead to disasters. The first chapter of â€Å"The Jungle† is mainly on account of the wedding ceremony of Jurgis and Ona. The couple arranged this ceremony, which was beyond their resources, and it was the first brick laid wrong and the expenses incurred by the couple led to future disasters in their marital life.   â€Å"Most fearful they are to contemplate, the expenses of this entertainment. They will certainly be over two hundred dollars and maybe three hundred, and three hundred dollar is more than the year’s income of many a person in this room.† Most of the guest â€Å"sneaked off† either without contributing anything to the entertainment or only very meager amount. They knew what exactly the entertainment is going to cost them in the upcoming life, â€Å"do not worry—it will not matter to us. We will pay them all somehow. I will work harder.†. So, the superficial start of their marital life was dreadful and posed challenges and hardships for future life. Hidden Truth 4: The prejudice. Another untold story is the misery of living in humiliation. You lose all your confidence, and your children are born slaves. Even talking to a property agent had to come with so many cautions and concerns. All the lives they live apart and indifferent like aliens with gaps they can never fill. â€Å"To press the matter would have seemed to be doubting his words, and never in their lives had anyone of them ever spoken to a person of the class called â€Å"gentleman† except with deference and humility.

Professional Accounting Skills For BusinessDecisions Essay

Professional Accounting Skills For BusinessDecisions - Essay Example Through the group works that I was a member, I developed the skills of being able to think deep in my presentations. The group members demanded that everyone has to contribute in the group works which made me to think deeply before making my contribution. This made it possible for me to give relevant contributions that were within the context of the topic. 2. Perceptual skill; perceptual skill is the skill of being able to interpret information presented to you. As a member of the module group, I was expected to interpret the topics that we were undertaking. Through my time in the group I developed the ability to interpret issues brought to me. This helped me in reading the questions to discuss and come out with an explanation on what we are supposed to cover. Thus, I developed the ability to illustrate problems we are supposed to work on from the assignments allocated. 3. Motor skill; motor skill is the ability to move and control muscle. As a group member I benefited in this skill as the group involved a lot of field work. There were assignments that involved getting to the field to learn practical experience covered in our module. Thus, I experienced a lot of movement in collection of information that were needed in compiling field work findings. Through this exercises I gained motor skills in movements and stretching muscles. 4. Perceptual motor skill; perceptual motor skill is the ability of being able to think, interpret and move at the same time. As illustrated above, the group work involved deep thinking in contributions. To be able to think in a relevant angle that is of benefit to the group, one had to be able to interpret the assignment the way it means. The experience I had with the class group exposed to a level of being able to interpret first correctly. This helped me in thinking in the right context of what is expected of us in order to make relevant contribution. Also, the group assignments involved getting to some practical experience in the g round field. Thus, in our field work learning it involved going to different work places to get what is involved in the real work (Healey, 2000). I gained in the skills of being able to move through various stations interpreting what is going on and thinking deeply on what needs to be improved on all at one. This was a great skill development that I gained from my time in professional accounting in decision making group works. To earn these skills, I underwent personal stage developments that shaped how I viewed the module, and follow it in my group work (Stewart and Joines, 1987). The personal stages that I went through are unconscious incompetence, conscious incompetence, conscious competence and unconscious competence (Lapworth and Sills, 2011). Personal stages; 1. Unconscious incompetence; unconscious incompetence is the stage where a person in a group has no knowledge of what of the problems and how to fix them. During my first encounter with the group I was assigned to, I had a difficult moment understanding the group. At this stage I had the feeling that there is something that something was amiss but I lacked the knowledge on to identify it and how to fix it. This involved problems that I faced involved lack of leadership that caused problems in arranging venue to hold discussion and share tasks. I felt that as a group we were not taking the right decision in

Appropriateness, Reinforcement, Preferences and Transformation Essay Example for Free

Appropriateness, Reinforcement, Preferences and Transformation Essay Question: According to Eunson (2006, p.15) there are four main criteria to be considered when choosing the medium/s of communication to best articulate an argument: Appropriateness, Reinforcement, Preferences and Transformation. Select one of the criteria and discuss its importance to a communication situation. Any successful communication process requires the presence of a message, appropriate medium   and the desired message’s effect on the receiver.   Ã‚  To effect success in communication, it is important to use a suitable medium based on the Preferences criterion. Modern technologies have greatly facilitated human communication. However, as Priestley’s Paradox illustrates, people get to actually communicate less as communication technologies further advance (Eunson 2006, p.4). Hence, for effective communication, it is more important to consider the message and the effect of that message on the receiver (Eunson 2006, p.7). The successful transfer of message and its effect, however, largely depends on the communication mode used or â€Å"preferred†. The medium is crucial to the effect of a message because as emphasized by Marshall McLuhan (Lister 2003), â€Å"societies have always been shaped more by the nature of the media† . In other words, the medium is the message. A case in point would be a Human Resource Department in an office where the HR Manager normally ‘prefers’ communicating with his staff through memos and e-mail notifications. But being a smart manager, he or she will not hesitate to utilize other media as needed, according to the importance of the message and the desired effect to the recipients. He or she may ‘prefer’ to personally discuss an individual’s unsatisfactory ‘Performance Assessment Report’, earlier sent as is via individual e-mail, through   one-on-one review. The richness of media (Daft Lengel 1986, p.557) effected by direct face-to-face discussion is ‘preferred’ to the e-mail channel, which in this case plays a secondary role as preparatory medium of documentation. Herein, interpersonal communication appropriate to a small group (Baker, Barrett Roberts 2002, p.11), is considered and selected to amplify the Report’s â€Å"warning† content with the goal of effecting the desired change in the staffer’s behaviour. Exploring â€Å"Preferences† in choosing media is vital to effectively convey the message. Since the medium, which helps shape the content, is mostly the message itself and that the message’s effect on the receiver is affected by the medium, selecting the suitable channel from a range of Preferences becomes crucial to any effective communication.    Bibliography Baker, E. Barrett, M. Roberts, L 2002, Working Communication, John Wiley Sons Australia Ltd., Milton Qld. Daft, R. L. and Lengel, R. H. 1986 â€Å"Organizational Information Requirements, Media Richness and Structural Design,† Management Sci., Vol. 32, No.5, pp. 554–571. Eunson, B. 2006, Communicating in the 21st Century, John Wiley Sons, Australia Ltd., Milton Qld. Lister, M 2003, New Media: A Critical Introduction, Routledge, London.

Culture and Disease Essay Example for Free

Culture and Disease Essay Human body consists of organs which each plays a role in a coordinated system to facilitate the normal function ability of the body. Sometimes the body might function abnormally due to failure of proper function of an organ or organs. In such a situation the organ might be affected by a disease which might inflict pain to the body, damaging it and often might result to total failure and eventually death. Diseases are common to human beings, animals and even plants. Diseases in most cases are preventable and curable although some diseases may cause permanent injuries and disability to the patient. Some several factors are related to various disease which might also dictate the extent on which it spreads and causes the effect. Diseases are classified according to various factors like what are the causes, the type, and means of contracting the disease, the affected species and many other factors (Cooter, Roger, and John Pickstone, eds. (2000). Human beings are vulnerable to majority of diseases which falls in different categories. Some of them are contagious which falls in different diseases have drastic effects and may cause death easily while others are easily curable and they cause no extensive damage to our body so long as they are treated. Depending on the kind of diseases, some are related to a particular culture. Examples of some diseases are like the heart diseases which affect the heart and its blood vessels tampering with the normal functioning of it. Heart diseases fall into different categories which include heart failure which involves the being unable to pump blood in the entire body which causes insufficient blood to reach all the targeted organs in the body well. Sometimes some organs malfunction due to less blood supplied to them. The other type of heart disease is the heart arrhythmias which cause the heart beat pace to change. The heart might beat faster than the normal pace or sometimes slower. Third type of disease is canomy artery disease which commonly causes the heart attack. This disease causes the heart to receive less blood than unaccepted due to the naming of the blood arteries hence the slow movement of the blood to the heart. The narrow artery tends to restrict sufficient flow of the blood to the heart. Sometimes the arteries are fully blocked leading to heart attack. Circumstances that cause the heart disease may differ depending on the conditions under which a person lives and the situation in which a person lives and the situation in which he or she is involved in. one of the conditions that might cause heart disease is the high blood cholesterol. Liver is the organ in the body that is responsible for producing the cholesterol which is essential in the body system. The cholesterol is delivered to the rest of the body cells through blood flow. Considering the substantial composition of the cholesterol and the fact that it comes from the animal ft and other saturated fats then there is a high risk when it is in high content in our bodies. Excessive cholesterol then sticks on the wall of the blood vessels like pulmonary arteries which narrows the passage hence insufficient blood reaching to the heart. This eventually might lead to a condition such as heart attack. Another way in which heart disease are caused, is through high blood pressure coupled with the problem of obesity. This situation is much contributed by obesity or overweight which may also lead to high blood cholesterol as previously discussed. Stress is also considered as another factor that contributed to the heart disease. This is a situation that affects someone’s emotions due to various reasons based on economic status, social status are psychological maters that concentrates on the thinking capacity of someone’s brain. According to () the blood pressure and the heart beat is mostly increased by the stress which can also increase the release of hormones of heart disease are increased. In this paper the concentration of heart diseases is focused on the African American race. Currently the cardio-vascular disease is more prevalent in the blacks than on the case of white people. This can be associated to several factors which causes or facilitates the dominancy of the heart disease. One of the factors is obesity. Being among the risks that leads to obesity, in United States African Americans have been found to be mostly affected by obesity in comparison to the white people. This might be as a result of eating habits and the lifestyle which in mot cases differs depending on the locality and the age. Physical inactivity may also attribute much in obesity and overweight which eventually contributes to heart diseases. Another factor is high rate of smoking among African American as compared to the white people. The smoke that is inhaled in the body is explained biologically on how it raises the heart beat and also it is responsible in raising the blood pressure. Nicotine and other compounds found in the cigarette also cause harm to the heart and also may lead to heart attack. Diabetes is another disease which is common to African Americans as compared to white people. Those suffering from the disease have bigger probability of contracting heart disease. In such situations the patient therefore needs more attention in order to reduce the risk of heart disease. Hypertension can also be considered as another factor among the African Americans which contribute to the development of heart diseases. African-American people have a different lifestyle from the white people which can easily be related to the individual health status. African Americans are exposed to the heart disease due to several environmental factors. Pollution of air is among the environmental factors that can contribute to the heart disease. African-Americans live in environment which is badly polluted with gases like carbondioxide and others which may directly or indirectly facilitate to the heart diseases (Rosenberg et al 1992). Smoking can be considered in the air pollution which exposes non smokers to the risk of being affected through breathing the smoked provided by smokers. This habit which is common to African American contributes to the factor that leads to heart diseases. Considered to be minor race in United States, African American find themselves in an environment whereby they feel isolated and sometimes there some unfavorable conditions like job strains etc. these factors may subsequently lead to a lot of cases of stress in individuals which might be related to the heart disease. According to Holman, C. D. J. , and B. K. Armstrong (1984), although not a major determining vulnerability to heart diseases. Delicate newborn babies can easily be exposed to the cause of heart diseases. From the research carried out African American who was born in southern part have higher rates of heart diseases than the whites born in the northern part. Food when eaten unselectively can pose a danger to the human health. Obesity which is common to African Americans is as a result of inconsiderate eating habits. Availability of fatty foods in African American locality can be an influential factor to such conditions which may lead to them consuming those foods unselectively hence leading to undesirable condition like obesity and over weight and eventually to heart disease. Heart diseases are mostly not contagious as compared to other diseases like flu, (Rosenberg et al 1992). One of the methods under which the heart disease can be transmitted from are person to another is through heredity. According to () in a situation whereby parents suffer from heart disease, there is always a likelihood of the disease to be passed to the generation that follows. Biological intervention has indicated that the heart disease can be transmitted from one person to the other genetically. This has been explained through the cardiology study and genetics. Various methods can be applied to control the heart disease. Among them include the client observation which may ensure that feeding habits are regulated to avoid obesity and overweight which is among the major contributing factors to the disease. Fatty foods especially from animal products which might cause the high levels of cholesterol should be regulated while feeding on them. Smoking and excessive intake of alcohol which have been considered to be directly or indirectly cause of heart disease ought to be critically regulated in order to minimize the vulnerability of heart diseases. As a way of reducing the chances of getting heart disease people should attempt to live a stress free life in order to avoid unnecessary hypertension which may result to heart diseases. Heart diseases among the African Americans can be treated through lipid modifying. Under this concept it’s biologically explained on how the lipid can be lowered in the body through lipid lowering therapy which is best explained biologically. The other method used is through lowering the level of the cholesterol in the blood. This is very effective in the sense that the arteries can be repaired from the narrow shape they had taken due to the elimination of the cholesterol in the arteries. African Americans also use the medications which are provided in the hospital which involves intake of prescribed medicine by a doctor or practitioners. Due to their social economic status, the African Americans are vulnerable to the prevalence of the heart disease. This depends on the background they come from and settled in the United States. Most feel that they still want to maintain their culture including even in clients. But still the consumption of these traditional foods also has the positive side to it on the side of medication. Culture has been seen to play a big part in influencing people’s ways of life. This is especially true when it comes to dietary constitution for different groups. Additionally, distinct lifestyles may be attributed to cultural groups and this also determines the nature of disease that the said group is exposed to. More cultural based research is therefore necessary to establish the practices that promote health so that they may be encouraged while discouraging those practices that increase groups risk of getting some diseases. References Cooter, Roger, and John Pickstone, eds. (2000). Medicine in the Twentieth Century. Amsterdam: Harwood,. Holman, C. D. J. , and B. K. Armstrong. 1984. Pigmentary traits, ethnic origin, benign nevi, and family history as risk factors for cutaneous malignant melanoma. Journal of the National Cancer Institute. Rosenberg, Charles E. , and Janet Golden, eds. (1992). Framing Disease: Studies in Cultural History. New Brunswick, N. J. : Rutgers University Press.

The Decisions We Make In Social Work Social Work Essay

The Decisions We Make In Social Work Social Work Essay How do we make ethical decisions in social work? Discuss the process illustrating your arguments with specific case examples.    Ethical awareness is a fundamental part of the professional practice of social workers. Their ability and commitment to act ethically is an essential aspect of the quality of the service offered to those who use social work services. It is an inevitable process that social workers will find themselves within the dimension of ethical issues which will no doubt challenge the individual and bring about some critical reflection of action. Some of the problem areas where ethical issues may arise include; The fact that the loyalty of social workers is often in the middle of conflicting interests. The fact that social workers function as both helpers and controllers. The conflicts between the duties of social workers to protect the interests of the people. With whom they work and societal demands for efficiency and utility. The fact that resources in society are limited. Beckett and Maynard (2006)   Ã‚  Ã‚  Ã‚  Ã‚   This assignment will address some of the areas where a social worker may run into conflict. To begin this assignment will examine the importance of values personal, professional, societal and organizational; it will further examine the vital need for a shared core base of professional values within social work. It will begin to discuss the complex nature of social work and the guidance found in the code of ethics when social workers face ethical dilemmas. It will support this concept with a case scenario. The assignment will then discuss another area where an ethical dilemmas can arise, in risk assessment, and will discuss using a case scenario how risk can be managed ethically. The core of the assignment will briefly outline an approach to how an ethical decision can be made and will draw on two theoretical aspects within ethical decision making. To finish this assignment will look at ethics within partnership working where a brief scenario will support the impo rtance of anti-oppressive practice and ethics within organisations. The assignment will then conclude with a summary detailing the need for ethical awareness within social work. Every day social workers are faced with stressful, even traumatic situations, such as domestic violence, child abuse, the homeless, family tension, mental illness and suicide. Therefore it is fair to say social workers work with the most disadvantaged groups and vulnerable individuals in society. Clark, (2000) p1 says The service that is provided is seen as the most contentious of all the human service professions. It is because of the nature of the job, social workers often find themselves dealing with tough decisions about human situations that involve the potential for benefit or harm. Whilst underpinning the decision process is the strong expectation that social workers must be able to balance the tension between the rights and responsibilities of the people who use services and the legitimate requirements of the wider public. They must also be able to understand the implications of, and to work effectively and sensitively with, people whose cultures, beliefs or life experiences are different from their own. In all of these situations, they must recognise and put aside any personal prejudices they may have. According to Pinker, social work is, essentially, a moral enterprise Pinker, (1990) p14 whilst Beckett and Maynard, (2006) p189 states Almost all of the important decisions that are made by social workers have a value component. According to Banks, (2006) p6: Values are particular types of belief that people hold about what is regarded as worthy or valuable.   Values of the client, profession, organisation and society are an intrinsic part of decision making. Traditional values of social work was first introduced in the early 60s by Biestek. His principles outlined the basics of traditional social work and were constructed of a seven-point scheme. The principles consisted of Individualism, Purposeful expression of feelings, Controlled emotional involvement., Acceptance, Non-judgmental attitude, User self-determination, Confidentiality.Biestek (1961). Many of Biestek beliefs were very traditional and were criticised for their diversity in their interpretation. Controversies relating to different principles caused many problematic conclusions, for example individualisation and confidentiality. Individualisation could not be possible in the fast moving modern world, people lose their identity and individualis ation is not respected. Confidentiality has its limitations to be enforced for example; If a user shares information where someone will be harmed, the social workers duty is to share it as a right to other individuals. It was clear these key issues had to be developed and advanced to help social workers. Furthermore it was considered that there must be guidance on values and ethics for social workers, as they play a major part in their work. Banks, (2006) p150 says; There is recognition that personal and agency values may conflict and that the worker as a person has a moral responsibility to make decisions about these conflicts. Therefore the social work profession is guided by the shared values that underpin its practice set out in the (GSCC 2002) code of conduct. The code is criteria to guide practice standards and judge accountability from social care workers. The work load of social workers deals with individuals who are disadvantaged in some form or another so it is important to have a shared value system to reflect the ethical problems and dilemmas they face.   Working from a professional value is a guide to professional behaviours that maintain identity and can protect service users from malpractice. Parrott, (2006) p17. On their own personal values will be of limited use. Beliefs and good intentions will not give the professional the knowledge and skills they need to make sense of a practice situation and inter vene in it. The difference between personal and professional values include, professional values can be distinguished from personal values, in that personal values may not be shared by all members of an occupational group, for example, a person who works as a social worker may have a personal belief that abortion is wrong, but this is not one of the underlying principles of social work. Banks, (2006), p 7. The GSCC codes of practice contain a list of statements that describe the standards of professional conduct and practice required of social care workers. They are as followed; protect the rights and promote the interests of services users and carers, strive to establish and maintain the trust and confidence of service users and carers, promote the independence of service users while protecting them as far as possible from danger or harm, Respect the rights of service users while seeking to ensure that their behaviour does not harm themselves or other people, Uphold public trust and confidence in social care services and Be accountable for the quality of their work and take responsibility for maintain and improving their knowledge and skills GSCC (2002) It is then hardly surprising giving the complex nature of the professional role a social worker may find them self when making decisions within ethical areas facing an ethical dilemma. Theà ¢Ã¢â€š ¬Ã‚ ¯ethical dilemma arises when there are; two equally unwelcome alternatives which involves a conflict of moral principle and it is not clear which choice is right Banks (2006). When social workers struggle to reach a decision they can be then guided by the code of Ethics. The primary objective of the Associations code of Ethics is to express the values and principles which are integral to social work, and to give guidance on ethical practice. BASW (2001). Loewenverg and Dolgoff (1996) state that Ethic are designed to help social worker decide which of the two or more competing goals isà ¢Ã¢â€š ¬Ã‚ ¯correct for their given situational . However alongside ethical awareness you have to be aware of the publicly stated values of your agency and make skilful judgements based upon your accumu lated knowledge and experience. Ethical considerations are rarely the responsibility of one worker; however, agencies policies and structures of accountability offer both guidance and a standard against which your practice can be measured. Accountability, therefore, is the process through which employers and the public can judge the quality of individual workers practice and hold them responsible for their decisions and actions. (Derek Clifford Beverley Burke 2005) Competing values and multiple-client system are two areas where a social worker may find themselves facing an ethical dilemma. Weather it is the social work values that is competing against agency values or within each a confliction of values, which will leave the social worker in need to decide which value will take priority. Also deciding which role the social worker must take in order to reach the right decision can lead to the dilemma of role confliction. Beckett and Maynard (2006) suggest that the role of a social worker can be put into three groups: Advocacy, Direct Change Agent and Executive. The advocacy role can be either direct or indirect. Direct change agent being counsellor or therapist, mediator, educator and catalyst, with executive role as almoner, care manager, responsibility holder, co-ordinator and service developer (Beckett and Maynard 2006 p8). The GSCC (2002) code of conduct  says As a social care worker, you must strive to establish and maintain the trust and confidence of service users and carers (s2), which includes Respecting confidential information and clearly explaining agency policies about confidentiality to service users and carers. Consider the following scenario; whilst on placement a client disclosed sensitive information to a trainee social worker regarding the well-being of her neighbours children. After clarification that social worker would have to pass this information on to their manager, the client did not wish to consent to the information being passed on. When the supporting relationship had ended, the social worker had to then make a decision based on where there priorities lay. As they were supporting the client who disclosed, they had a responsibility to uphold the standard of respecting her confidentiality. However they also had a responsibility to the wider society which in this case was the ch ildren who were at risk of harm.   When making the decision they assessed all the information and weighed up the outcomes. Do they withhold the information in order to maintain the trust and respect of the client or do they prioritize the needs and risk of the children? They then turned to the agency safeguarding policy and the code of ethics for social workers which clearly states; we must not promise to keep secrets for or about a child or young person Agency safeguarding policy, (2010) p10 and further states; We aim to safeguard children at all times, by delivering our services safely and by sharing information when there is a concern.p9. Clearly the value of life outweighed the needs and wishes of the client in this circumstance. However to whom did the social worker owe responsibility and which role should they take in this situation. Banks (2006) p48 clarifies this conflict by suggesting : Yet while the social worker may be able to focus largely on one individual service user and take on the role of advocate for the service users rights, often the social worker has to take into account the rights of significant à ¢Ã¢â€š ¬Ã‚ ¯others in a situation. à ¢Ã¢â€š ¬Ã‚ ¯In the interests of justice it may not always be morally right to promote the service users rights at the expense of those of others The social worker if doubting her judgement, would address the BASW (2001) code of Ethics to guide the outcome of her decision, the code states; Social workers will not act without informed consent of service users, unless required by law to protect that person or another from risk of serious harm. (4.1.4 p8) Furthermore it guides us by stating; In exceptional circumstances where the priority of the service users interest is outweighed the need to protect others or by legal requirements, make service users aware that their interests may be overridden. (4.1.1 b p8) As you can see the code of ethics guided the social worker to the right course of action that they should take. They were duty bound by law to act on behalf of the individuals who were at most risk. According to Parrot (2010) p86 Risk refers to the likelihood of an event happening which in contemporary circumstances is seen as undesirable.   It is when facing issues involving risk that values become of central importance in enabling practitioners to manage risk. Consider the following scenario; a social worker visits an elderly lady in her home after a referral is made by the ladies niece. The niece is concerned for the safety of her aunt after a recent decline in her aunts mobility and health which resulted in a nasty fall. The niece lives quite far away and cannot provide regular care for her aunt. The lady values her independence and does not want to be put in a residential home which her niece thinks would be for the best; however there is a concern able risk that if some form of intervention is not in place the lady is at serious risk of hurting herself further. The social worker is faced with a dilemma. The lady has a right to autonomy and self-determination however ther e is a risk of potential harm happening. The social worker must risk assess the potential outcomes and measure the risk involved. Which on one hand the individual faces residential care involving losing much personal freedom and autonomy; on the other hand to leave a person in their own home to face social isolation and to be potentially at risk of physical danger may also be unwelcome. Social workers have to look to the consequences of their actions and weight up which action would be least harmful / most beneficial to the user, and which action would benefit most efficientlyà ¢Ã¢â€š ¬Ã‚ ¯ Parrott (2010) p51 While Kemshall (2002) p128 argues, risk management cannot guarantee to prevent risk. It can attempt to limit the chances of risky situations tuning into dangerous ones or reduce the consequences of such situations. As she suggests, minimization rather than reduction is the key. In other words to approach this situation the social worker will identify the social work values that is embedded in the their practice which is; As a social care worker, you must respect the rights of the service users while seeking to ensure that their behaviour does not harm themselves or other people. (GSCC 2002 s4). For further guidance the social worker will identify with the code of ethics   which states; we may limit clients rights to self-determination when, in the social workers professional judgment, clients actions or potential actions pose a serious, foreseeable, and imminent risk to themselves or others, but it also tells us that we are to promote clientsself-determination Code of Ethics (1.02). Weighing up the outcomes of the individual the social worker will be committed to allowing the individual choice and empowerment. And work with the elderly lady to ensure her self-determination remains able whilst also advocating on the ladies behalf to ensure she is able to a ccess services which will allow her to live a safe independent life. Thompson (2005,p170) cited on blackboard says it is the social workers role to enable service users and carers: to gain power and control over their own lives and circumstancesà ¢Ã¢â€š ¬Ã‚ ¦..to help people to have a voiceà ¢Ã¢â€š ¬Ã‚ ¦..so that they counter the negative effects of discrimination and marginalization whilst Hatton (2008, p145) cited on(class PowerPoint 2011) sees social workers role as active change agents to create: an empowered and active group of service users and carers who hold us to account, share in our decision making and participate actively in the way we deliver services Social work decisions span a wide range from safeguarding through to allocation services and advising clients and families on courses of action to improve their lives. As we can see some decisions may involve a breach of confidentiality and assessment of high risks such as a vulnerable adult in need of services to improve their quality of life and prevent harm even death. It is important therefore for social workers to be able to justify their actions.   Social worker therefore must draw upon a variety of professional knowledge such as law, policy, research, theory, standards, principles and practice wisdom to inform complex and sensitive judgements and decisions in uncertain situations where harm may ensue. Much of what social workers do concerns decisions about future courses of action, which puts decision making at the heart of social work as a core professional activity. Banks (2006) p9 This assignment will now examine how the ethical dilemma can be resolved  by discussing  an approach to guide the process of ethical decisions in practice. We have identified that social workers are expected to critically examine ethical issues in order to come to a resolution that is consistent with social work values and ethical principles. However how is the social worker able to organize all the components relevant to the decision and outcomes. One example of a model to help assist the social worker reach resolution is Mattison (2000, p.206) His model offers a framework to analyse ethical dilemmas such as: Define and gather information; Once the social worker has identified an ethical dilemma, they begin the process of making a decision by fully exploring case details and gathers needed information to understand holistically the clients current circumstances. Supporting this is Horner (2005 p97) who says that social workers are to engage holistically with both the person and their circumstances whilst at the same time recognizing the processes of power dynamics at the play in the helping relationship It is then important for the social worker to distinguish the practice aspects of the case from the ethical considerations (so separate practice from how you have learned to think about ethical issues). Identify value tensions The social worker must refer to the professional code of ethics to help clarify obligations and identify the principles that have a bearing on the dilemma The social worker projects, weighs, and measures the possible courses of action that seem reasonable and the potential consequences of these The social worker after weighing up options must select an action for resolving a dilemma. This involves determining which of the competing obligations are we going to honour foremost (this may mean at the expense of others). The social worker reaches the resolution stage and this means being able to justify the decision. To further this ideas of influence on decisions It is also vitally important for social workers to take time to reflect on their practice and own values. This is a vital point because although guides and frameworks can be developed to offer social workers a logical approach to the decision making process, to some extent, the use of discretionary judgments is evitable (Mattison, 2000). The value system and preferences of the decision maker ultimately shape the process of working through dilemmas and so it is important for social workers to be ethically aware of their character, philosophies, attitudes and biases. Furthermore, philosophers have argued that elements of deontological and teleological thinking operate in and influences decision making in ethical dilemmas. A deontological thinker is grounded in the belief that actions can be determined right or wrong, good or bad, regardless of the consequences they produce and so adherence to rules is central. Once formulated, ethical rul es should hold under all circumstances (Mattison, 2000). On the other hand a teleological thinker is ground in the belief of consequences and so weighing up the potential consequences of proposed actions is central to this way of thinking (Mattison, 2000). So a social worker following a deontological way of thinking will differ in their approach to ethical decision making compared with a social worker following a teleological way of thinking. As part of the profession social workers often find them self-working collaboratively with other professionals such as doctors, police, nurses, teachers and probation officers to name but a few.   Considering the variety of different professions merging to reach possible outcomes it is not surprising that partnership working becomes a complex problem. Mainly because of the assumptions that we are all working towards a collective aim. Bates cited in Parrot (2010.) Different values, ideologies, ethics and culture of working can too lead to confliction of interests.  Ã‚   Effective partnerships require sustained relationships, shared agendas built up over time and a commitment to shared problem solving. When different professional groupings come together in collaboration then they bring with them their own ways of working, organisational cultures and attitudes, their particular practice experience and their own ethical codes Parrot (2010) Consider the following scenario; a social work student commitment to anti oppressive practice is clearly challenged whilst on placement.   The voluntary organisation which they are placed with worked in partnership with the crown court. One day as they were waiting for an expected family, to whom they were supporting, they are then approached by an usher (a worker of the court justice system). He commented on the family jokingly saying;  Oh no not that family again they are low life Jeremy Kyle watching scroungers, they bring the trouble on themselves.   This use of stereotypical language discriminated and negatively challenged the whole purpose of the organisations aims which is to value diversity, whilst also conflicting with section 5 of the core values of the GSCC You must not discriminate unlawfully or unjustifiably against service users, carers or colleagues (GSCC 2002 5.5) Parrot (2010 ) suggests There is no appropriate way at which a social worker can condone such langu age weather they choose to confront the issue at hand or make a formal complaint. Parrott (2010) further states; what is the point in partnership working with fellow professionals only to result in the dilution of the social workers value base and the demeaning of service users. The point of partnership working is not to deliver appropriate services to service users only to have them undermined by some partners exhibiting discriminatory attitudes. What if in the scenario discussed above, the discriminatory attitudes and beliefs of the usher, was an unconscious influence to the social workers approach when working with the individuals involved in the scenario. This could result in an already marginalised group becoming oppressed further.   Thompson, (2005 p34) describes oppression as; Inhuman or degrading treatment of individuals or groups; in hardship and in justice brought about by the dominance of one group over another; the negative and demeaning exercise of power. Oppression often involves disregarding the rights of an individual or group and this is a denial of citizenship. Thompson further suggests that oppression can act at three levels, these levels of oppression offers a framework for looking at how inequalities and discrimination manifest themselves. Personal level which relates to an individuals thoughts, feelings, attitudes and actions. Cultural level which looks at shared ways of seeing, thinking, and doing. Structural level relates to matters such as policy. Thompson (2005 p21 -23) Abramson 1996 cited in Mattison (2000) supports this by saying The process of the decision making is forged by the prejudice and prejudgement brought to the decision making process by the decision maker. Therefore social workers as agents of change attempt to alleviate inequalities and oppression within societies and need to be aware of the values underlying their work by referring to the code of ethics. By adopting values and anti-oppressive practice such as advocacy; social workers will be able to make informed decisions in addressing aspects, which relate to the p rovision of services to individuals who may have differing needs. Parrott (2010 p23) describes Anti oppressive practice (AOP)  as a general value orientation towards countering oppression experienced by service users on such grounds as race, gender class age etc. AOP are also values of working in partnership and empowerment. Social workers and their employers have an ethical duty to ensure that the organisations they work for operate in a just manner Parrot (2010) Social work organisations therefore must uphold the portrayal that social work is something worthy and the operation of its organisation will lead to positive outcomes. The commitment to social justice ensures public organisations work under legislation to eliminate unlawful discrimination and to promote equality of opportunity and good relations between persons of different racial groups.   Expectations of the social care employee are prompted by the GCSS code of conduct.   For example in the case scenario discussed above if the attitudes of the usher was another social worker within an organization the social worker would act on guidance on policy procedure and ensure the commitment to social justice was withheld. If the other social workers attitudes towards service users resulted in unfair treatment and inequality of services than they are not upholding the ethical principles of effective practice stated in the IFSW (1994)   Social workers should recognise and respect the ethnic and cultural diversity of the societies in which they practise, taking account of individual, family, group and community differences. S4.2.2 Therefore the other social worker would have a responsibility to Challenging unjust practices Social workers have a duty to bring to the attention of their employers, policy makers, politicians and the general public situations where resources are inadequate or where distribution of resources, policies and practices are oppressive, unfair or harmful.s4.2.1 If the other social worker is ethically aware and challenges injustice it is their moral obligation to bring to the attention of the organisation the other social workers behaviour. The social worker would participate in whistle blowing Parrot (2010) p154 defines whistle blowing as   The disclosure by an employee, in a government agency or private enterprise, to the public or to those in authority, of mismanagement, corruption, illegality or some other wrongdoing.   The organisation will then deal directly with the moral character of the social workers discriminatory attitudes. In conclusion social work can be a challenging subject and one that will actively push the boundaries of all social workers on a personal level and professional level. It is agreed within social work that ethics, morals and values are all an inescapable part of professional practice and Ethical awareness is a necessary part of practice of any social work (IFSW, 1994).à ¢Ã¢â€š ¬Ã‚ ¯ However as this assignment has discussed guides can be provided but inevitability it is up to the social workers discretionary judgement of the circumstances. Arguably It is therefore important as a social worker to be aware of the code of ethics, and to talk, discuss, debrief and debate with colleagues and supervisors about dilemmas they may be struggling with. Finally, the onus is on social workers to be reflective about themselves and how self influences practice and decision making. To finish we have to be critically aware of personal beliefs and biases, bringing them to light so they do not unconscio usly influence our practice decisions, leading to injustice and unfair distribution and access to services. Service users must be put at the heart of social work practice and it is our duty as social workers to take any necessary steps within our organisations to ensure mistreatment and inequality is brought to surface. We can therefore improve public trust within the social service profession and encourage service users to work in partnership to empower their lives. References Agency Safe guarding Policy, (2010) Banks, S., (2006). Ethics and Values in Social Work .3rd Ed. Basingstoke: Palgrave Macmillan, BASW (2001) The Code of Ethics for Social Work, Beckett, C. Maynard, A.,( 2005). Values and Ethics in Social Work: An Introduction, London: Sage Biestek,F. (1971). The Casework Relationship, 7th Ed Unwin: University Books. Clark, C. (2000) Social Work Ethics: Politics, Principles and Practice. Basingstoke: MacMillan Class PowerPoint, Values and Ethics, Blackboard (2011) Clifford, D Burke, B, Anti-oppressive Ethics, Social Work Education, Vol. 24, No. 6, September (2005), pp. 677-692 GSCC (2002) Codes of Practice for Social Care Workers and Employers, London: GSCC Horner, N. (2005) What is Social Work? Context and Perspectives. Exeter: Learning Matters International Federation of Social Workers (IFSW) available at; http://www.ifsw.org/p38000324.html, accessed on 12/05/2011 Kemshall, H and Pritchard, J (1996) Good Practice in Risk Assessment and Risk Management. London: Jessica Kingsley Publishers Loewenberg, F. and Dolgoff, R. (1996) Ethical Choices in the Helping Professions. Ethical Decisions for Social Work Practice, 5th ed., Illinois: Peacock Publishers: Mattison, M. (2000) Ethical Decision Making: The Person in the Process Social Work Vol.45(3), pp.201-212. Parrott, L, (2010) Values and ethics in social work practice 2nd ed, learning matters: Exeter Pinker, R. (1990) Social Work in an Enterprise Society, London:   Routledge. Thompson, N, (2005). Understanding Social Work: Preparing for Practice. 2nd Ed. Basingstoke: Palgrave Macmillan.

Americas Enterence into WWI was Ideological Essay -- essays research

Was America’s Entrance into WWI Ideological or Economic? â€Å"Our object†¦is to vindicate the principles of peace and justice in the life of the world as against selfish and autocratic power and to set up amongst the really free and self-governed peoples of the world such a concert of purpose and of action as will henceforth insure the observance of those principles. Neutrality is no longer feasible or desirable where the peace of the world is involved and the freedom of its peoples†¦Ã¢â‚¬  Woodrow Wilson said this to congress when he was addressing them to declare war against Germany. He is aware that even though he had fought so hard to keep neutral that the Germans had just pushed too hard. Wilson continues saying that the Untied States has no quarrel with Germany but merely wants to end the war and bring peace to the world. A peace without victory, that was Wilson’s goal. He believed that a peace can only be maintained if there is a partnership of democratic nations, that no autocratic government could be trusted to uphold its principles and â€Å"covenants.† Wilson believed that all people deserved to be free and that then and only then could peace be attained. He regretted entering America into WWI but knows that for the good of the world it had to have been done. Wilson was determined to bring peace and equality to the world so that all the nations would be peaceful, â€Å"so that she can do as God does.† Wilson was a very moral pers on and held his truths to be self-evident, he wanted to create a world of peace. He entered the Untied States into the war to do so. Wilson only meant there w to be one world war. During the first Great War America became the global superpower. Under the instruction of President Woodrow Wilson the ... ...th Century American History. New York. The MacMillan Company,1963. Newman, John, J, and Schmalbach, John M. United States History: Preparing for the Advanced Placement Examination. New York: Amsco School PUblications, Inc., 2002.Divine , Robert. Ninkovich, Frank. The Wilsonian Century: U.S. Foreign Policy Since 1900. Chicago: The Univerisy of Chicago Press, 1999. Pennock, Michael. Catholic Social Teaching: Learning and Living Justice. Notre Dame: Ave Maria Press, 2000. Reich, Walter. Eds. Origins of Terrorism: Psychologies, Ideologies, theologies, States of Mind. Woodrow Wilson International Center for Scholars and Cambridge University Press, 1990. Strachan, Hew. The First World War. New York: Viking, 2004. Thoumin, Richard, General. The First World War: A major New History of the Wreat of 1914-1918. New York: G.P. Putnam's Sons, 1963. America's Enterence into WWI was Ideological Essay -- essays research Was America’s Entrance into WWI Ideological or Economic? â€Å"Our object†¦is to vindicate the principles of peace and justice in the life of the world as against selfish and autocratic power and to set up amongst the really free and self-governed peoples of the world such a concert of purpose and of action as will henceforth insure the observance of those principles. Neutrality is no longer feasible or desirable where the peace of the world is involved and the freedom of its peoples†¦Ã¢â‚¬  Woodrow Wilson said this to congress when he was addressing them to declare war against Germany. He is aware that even though he had fought so hard to keep neutral that the Germans had just pushed too hard. Wilson continues saying that the Untied States has no quarrel with Germany but merely wants to end the war and bring peace to the world. A peace without victory, that was Wilson’s goal. He believed that a peace can only be maintained if there is a partnership of democratic nations, that no autocratic government could be trusted to uphold its principles and â€Å"covenants.† Wilson believed that all people deserved to be free and that then and only then could peace be attained. He regretted entering America into WWI but knows that for the good of the world it had to have been done. Wilson was determined to bring peace and equality to the world so that all the nations would be peaceful, â€Å"so that she can do as God does.† Wilson was a very moral pers on and held his truths to be self-evident, he wanted to create a world of peace. He entered the Untied States into the war to do so. Wilson only meant there w to be one world war. During the first Great War America became the global superpower. Under the instruction of President Woodrow Wilson the ... ...th Century American History. New York. The MacMillan Company,1963. Newman, John, J, and Schmalbach, John M. United States History: Preparing for the Advanced Placement Examination. New York: Amsco School PUblications, Inc., 2002.Divine , Robert. Ninkovich, Frank. The Wilsonian Century: U.S. Foreign Policy Since 1900. Chicago: The Univerisy of Chicago Press, 1999. Pennock, Michael. Catholic Social Teaching: Learning and Living Justice. Notre Dame: Ave Maria Press, 2000. Reich, Walter. Eds. Origins of Terrorism: Psychologies, Ideologies, theologies, States of Mind. Woodrow Wilson International Center for Scholars and Cambridge University Press, 1990. Strachan, Hew. The First World War. New York: Viking, 2004. Thoumin, Richard, General. The First World War: A major New History of the Wreat of 1914-1918. New York: G.P. Putnam's Sons, 1963.

Essay on Mary Shelleys Frankenstein and Bladerunner -- Movie Film com

Similarities between Frankenstein and Bladerunner    Many similarities can be found between Mary Shelley's 1816 novel, Frankenstein and the 1982 movie Bladerunner . The number of similarities between these two works, created more than two hundred years apart, is staggering. A cursory look at both works reveals these similarities: Both stories feature a very intelligent person trying to play God through the creation of life. Both of the creatures were subsequently mistreated by their maker and society as a whole. In both stories, the audience is left feeling greater sympathy for the monster than for the creator. Both stories contain a very intelligent creator who seems unaware of the forces that they are dealing with. They are both fascinated with human life and wish to create it themselves. Victor Frankenstein states, "One of the phenomena which had peculiarly attracted my attention was the structure of the human frame, and, indeed, any animal endued with life. Whence, I often asked myself did the principle of life proceed?"(pg. 51) Both creators share a fascination with where life proceeds from. Is it merely intellect? Or, as in the case of Bladerunner, are emotions the defining element of human life. Both creators are expressly interested in creating a life form equal to human and Tyrell even wishes to create a life form superior to man. Both stories share a central theme, that the acquirement too much knowledge is dangerous. Throughout Frankenstein, the reader is left with the feeling that Victor's obsessive desire to defeat nature, through the creation of another life, directly led to the many tragedies that befell him, "Learn from me, if not by my precept, at least by my example, how dangerous is the ac... ...g detail of its execution." (pg 219). Roy expresses to Tyrell that he has done undesirable things during his life that were caused because of his desire to live longer than his allotted four years. Both monsters express their longing to remain alive. Even though life has not been fair to them and fait dealt them a cruel hand, these creatures still cling to life dearly, "Life, although it may only be an accumulation of anguish, is dear to me, and I will defend it.." (pg 100) Lastly both Frankenstein's monster and Roy Baty state what it means to be a slave, one to his envy and rage, and the other to a human race that spurns him. "..but I was the slave, not the master, of an impulse, which I detested, yet could not disobey...Evil thence forth became my good." Works Cited Shelley, M. (1969). Frankenstein (12th ed.). Oxford: Oxford University Press.   

The Beginning or the End :: Eliot Wasteland Maddy Essays

The Beginning or the End Throughout the history of the human race, there have been many unknowns that have been investigated and many obstacles that have been overcome. However, possibly the most mysterious question to people still stands unknown to everyone after all of these years. That is the question of what happens after life. What kind of transition, if any, is there to a new life or whatever may occur after death? Many people have many different ideas and feelings regarding death. Some people have rituals that are performed after a person’s demise which theoretically have the purpose of providing them with a good "afterlife" or at least making sure that they go "there" at the end of their life on earth. Regardless of what is envisioned occurring at the end of our lives here on earth, it remains that death is the biggest unknown that is left to all of mankind. And at least with our current technology, and probably that which we will have in the near future, we have no way of solving the biggest mystery of life. "I will show you fear in a handful of dust." This probably wouldn’t have ever become a famous or noticeable quote, or even a meaningful one for that matter, had it not been for the poem, The Wasteland, and also the context in which it was written. However, it is very insightful and a very deep thought which can provoke a lot of detailed and heated discussion simply because of the issue that it surrounds. This quote is applied to the poem, The Wasteland, and also, No Past, No Present, No Future, and is tied deeply into the plot of the story. Regardless of how it is brought up or whether it is used to analyze another piece of work though, this universal concept of life, death, and whatever occurs after death is a very difficult one to approach. Excluding a few brave individuals and some remote cultures that both may welcome death or at least be open to it for spiritual reasons or otherwise, the majority of the human population has an immense fear of death, of the unknown. In light of this it should come as no surprise that a deep appreciation of life could be presented in any writing in which it would be appropriate. The Wasteland and No Past No Present No Future are two completely different pieces of literature that very few similarities and relations to each other, especially in context and style. The Beginning or the End :: Eliot Wasteland Maddy Essays The Beginning or the End Throughout the history of the human race, there have been many unknowns that have been investigated and many obstacles that have been overcome. However, possibly the most mysterious question to people still stands unknown to everyone after all of these years. That is the question of what happens after life. What kind of transition, if any, is there to a new life or whatever may occur after death? Many people have many different ideas and feelings regarding death. Some people have rituals that are performed after a person’s demise which theoretically have the purpose of providing them with a good "afterlife" or at least making sure that they go "there" at the end of their life on earth. Regardless of what is envisioned occurring at the end of our lives here on earth, it remains that death is the biggest unknown that is left to all of mankind. And at least with our current technology, and probably that which we will have in the near future, we have no way of solving the biggest mystery of life. "I will show you fear in a handful of dust." This probably wouldn’t have ever become a famous or noticeable quote, or even a meaningful one for that matter, had it not been for the poem, The Wasteland, and also the context in which it was written. However, it is very insightful and a very deep thought which can provoke a lot of detailed and heated discussion simply because of the issue that it surrounds. This quote is applied to the poem, The Wasteland, and also, No Past, No Present, No Future, and is tied deeply into the plot of the story. Regardless of how it is brought up or whether it is used to analyze another piece of work though, this universal concept of life, death, and whatever occurs after death is a very difficult one to approach. Excluding a few brave individuals and some remote cultures that both may welcome death or at least be open to it for spiritual reasons or otherwise, the majority of the human population has an immense fear of death, of the unknown. In light of this it should come as no surprise that a deep appreciation of life could be presented in any writing in which it would be appropriate. The Wasteland and No Past No Present No Future are two completely different pieces of literature that very few similarities and relations to each other, especially in context and style.

Factors of Planning and Other Functions of Management Essay

With over 300,000 people world wide, AT&T is truly a global Fortune 500 company with a significant presence in the communication industry. With impressive growth, executives and managers need to develop a strategy that allows AT&T to connect with their customers and manage the contributing factors to their success. As stated in the AT&T Annual Report (2007), â€Å"AT&T was able to increase their annual income by 98.3%.† This amazing growth occurred in all sectors of their revenue stream and made 2007 a historic year financially for AT&T. AT&T Chairman, CEO and President, Mr. Randall Stephenson also states in the annual report (2007, p. 8) â€Å"there is one word that best describes what AT&T does and it is connected.† A simple vision that clearly describes what AT&T does for their customers to drive growth in their organization. In order for a company to succeed in today’s market, the product appeal to a global audience is imperative. Although AT&T did not begin as a business that offered products and services globally, AT&T’s network now includes 38 internet data centers on four continents across the globe (AT&T, 2008). AT&T offers a variety of communication products and services that appeal to individuals and companies. The demand for these types of products and services is on the rise, especially within major corporations. Given this demand, AT&T has developed and maintained an advanced and powerful communications network. AT&T is an industry leader of communication services, which serves millions of individuals and businesses on six continents (AT&T, 2008). The economy is an external factor that influences how AT&T manages rapid change. For example, with home foreclosures at a record high, the demand for landline telephone service is decreasing. Meanwhile the demand for wireless service is increasing. AT&T continues to focus on advancing wireless products (AT&T, Vonage, 2008). AT&T has acquired many smaller wireless providers, which allows them to become the top provider of wireless services in the United States. Cingular wireless is one of the wireless companies that AT&T bought out. After the purchase of Cingular wireless, AT&T began, promoting the â€Å"new† AT&T, the one-stop shop for all kinds of communications  and entertainment services (Goodbye Cingular, 2007). As early as 1885, AT&T began providing telephone service in the United States. To see the vast growth in their technology over the past 100 years is amazing. The service initially started with one-line calls or the ability for only one person to make a telephone call at a time and it now services over 70 million customers. The costs have decreased significantly over the decades as well. In 1892, a long distance phone call from New York to Chicago would cost about $9 for the first five minutes; rather expensive for that period in time. Today, AT&T has grown to be the world’s largest communications carrier and provides services for a broad spectrum of customers from residential to commercial, like the Fortune 1000 companies. Other than the typical local and long distance voice services for the residential customer, AT&T also provides high speed internet access, home networking, Wi-Fi, and wireless voice and data services. According to AT&T’s website (2008), they provide businesses with â€Å"access to one of the world’s most advanced IP networks.† AT&T provides the corporate community with technologies, such as, Voice over IP (VoIP), enterprise mobility solutions and Virtual Private Network (VPN) connections. To keep up with today’s vastly growing field of technology, AT&T (2008) â€Å"†¦recently switched on the nation’s first coast-to-coast IP/MPLS network†¦Ã¢â‚¬  In the United States alone, AT&T’s wired network encompasses 61.6 million access lines and has 14.2 million high speed internet subscribers. In 2008, AT&T plans to expand their current 64,000 Wi-Fi hot spots to more than 70,000 locations also launch more of their multi-screen services. AT&T embraces technological innovation to convert ideas rapidly into useful products and services. AT&T’s management and planning functions focus on the company and its customers while applying principles of sound, responsible and forward-looking stewardship to the needs of society. Today, AT&T is rethinking management functions and planning in terms of the Internet and new culture and capabilities. E-business (electronic business), derived from  such terms as â€Å"e-mail† and â€Å"e-commerce,† is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. E-business allows AT&T and other companies to use the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to participate in joint research. AT&T’s involvement with technology innovation such as e-business influences a range of criteria, including customer relationship performance, sales-based outcomes, and a general measure of organizational performance. The moderating role of AT&T’s management team’s involvement suggests that management â€Å"championing† the initiatives is crucial for successful results of the e-business market tendencies and new business development possibilities (AT&T, 2008). Alexander Graham Bell made the first telephone call to Watson about 150 years ago. One century ago, there were 10,000 telephone companies battling for their share in the voice communication market. AT&T battling in the communications market, realized in order to continue innovation, a sustained research and development component was needed. Early in 1925, AT&T determined they could not do this alone and made a series of strategic acquisitions and uniform standards. In the late 20th century, AT&T acquired Bell Labs that focused on computers, information and communications science. According to AT&T (2008), â€Å"Recognized as a pioneer in the IT revolution of the late 1990s, direction of innovation at AT&T Labs influences not only the ways we live and work today but our lives and the workplace of the future. With these guiding principles, our work in development, creativity and innovation lead to improved social, economic and environmental opportunities for AT&T communities.† ( ¶13)AT&T has made significant innovative contributions to the history of American business and global technology. Listed are a few of these accomplishments including:High-fidelity recording (1925), First TV transmission (1927), Trans-Atlantic radiotelephone (1929), Radio astronomy (1933), The transistor (1937), The first computer (1939), The laser (1960), Optical fiber communication (1977), Cellular technology (1983), Speech recognition and synthesis (1992), Voice over IP technology (1995), Quantum computing (1999), Internet Project predictive and proactive  network security (2005) (AT&T, 2008). AT&T noted on their website (2008), â€Å"Despite its pioneering efforts in other areas of the company, including diversity, customer service and human resources, AT&T’s reputation for innovation remains closely tethered to AT&T Labs.†( ¶ 4)AT&T realizes that diverse, talented and dedicated people is key to the company’s success. In fostering diversity and inclusion, AT&T has created a better business environment, one that makes the company an employer of choice, a preferred business partner and important contributor to the community. The company’s philosophy is to provide employees with continued opportunities to grow and develop their careers. Management is charged with successful implementation of various diversity initiatives as part of this philosophy. AT&T leaders are expected to understand the importance of cultural competency. To support this principle, AT&T provides career development initiatives. AT&T’s commitment to diversity remains a top priority for the company. AT&T’s diverse workforce is an asset to the company and a result of its commitment to recruit and hire the very best talent. AT&T currently conducts business in more than 150 languages and advertises in top languages in selected states. AT&T leaders and employees practice respect for differences in their daily interactions. By understanding the various regions served, AT&T management is better positioned to plan for and meet the unique needs of customer’s wherever it does business (AT&T, 2008). With over 300,000 working for AT&T ensuring ethical behavior is very important. Ethics and Governance are the standards in which the company, including all employees, must adhere to in all aspects of conducting business internally and externally. AT&T has adopted a simple statement â€Å"Do what is right† as their motto for ethical conduct by all employees and directors. (Governance, 2003-2008)AT&T has four guiding principles stated in their Code of Ethics and Guiding Principles manual on how to treat customers, investors and employees. Those principles are; Talk straight and Follow Through, Lead by Example, Work Together, and Deliver our Future. These four statements are the fabric to AT&T’s principles and make it clear as to what is expected when working for or dealing with AT&T. In today’s  environment, ethics have become a serious issue. Directors and managers, as well as employees, are becoming more liable with respect to moral decisions they make at work. Enron is an example of how deceit by a few individuals caused such a ripple effect on the finances of many. Companies like AT&T need to touch the moral being of each employee to ensure its customers, shareholders and all parties vested in them are not affected by one’s poor judgment. In concluding, with this impressive growth, executives and managers needed to develop a strategy that allowed AT&T to connect with their customers and manage the contributing factors to their success. Through innovation and diversity, AT&T has grown from a company that started with one-line calling to a multi-million conglomerate, servicing millions of customers around the globe. In keeping up with technology and continuing to implement new corporate strategies, AT&T will continue to grow both financially and globally. AT&T will continue to be a leader in their field for many years to come. References AT&T Inc., (2008), All about AT&T Company, Retrieved April 8, 2008, from att.comAT&T Inc. (2007) Annual Report, p. 8, 29. AT&T, Inc. (2008), retrieved April 8, 2008, from att.com/gen/investor-relationsAT&T. (2008). Enterprise Services. Retrieved April 6, 2008, from att.com/gen/general/AT&T Governance, Corporate Social Responsibility (2003-2008). AT&T Knowledge Venture, Retrieved April 10, 2008, from att.com/corporate/citizenship/htmlAT&T, Vonage, Comcast spool the economy. (2008, January). TelecomWeb News Break. Retrieved April 6, 2008, ProQuest database, University Library. Goodbye Cingular, hello again AT&T; AT&T’s acquisition of Bell South began process. (2007, May 21). The New York Times, Grand Rapids Press, Grand Rapids, MI, Retrieved April 9, 2008, from ProQuest database, University Library,

Case Study Report: Odi

Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms. Case Study Report: Odi Case Study Report: Optical Distortion, Inc. (A) For the three types of chicken farms, the appealing and unappealing characteristics of using ODI contact lens are presented as below. When it comes to appealing characteristics, the three types of chicken farms are the same: less cannibalism, less feed cost, and less the temporary weight loss and the retardation of egg production. From the perspective of cannibalism, which is originally 25% showed in experience, flock mortality is reduced to an average of 4. 5% when ODI lens are used .On the contrary, the debeaking makes the mortality for cannibalism from 25% to only 9% , which is higher than contact lenses used. In other words, farmers can save more 4. 5% (9% minus 4. 5%) chickens in their farm. On the other words, farmers can save $2. 40(price of per hen)*4. 5%*the number of chickens in the farm. From the perspective of less feed cost, the debeaking chicken only can eat the feed in the trough at least 3/8† deep, while the ODI le ns used chicken only can eat the feed in the trough below 3/8†deep.At $158 per ton for chicken feed, this would represent considerable annual savings, especially for large farms. From the perspective of less the temporary weight loss and the retardation of egg production, because the fewer cannibalism and the trauma resulting, farmer can get more eggs. When it comes to unappealing characteristics, the details are as below. Farm Types| Unappealing Characteristics|Small Farms| Labor cost| Lens cost| The number of birds are too small to use the new technology| Medium Farms| Yearly cash flow is only $375,000| The melting point of the hydrophilic polymer is very close to the sterilization temperature| Not reused and the lens cost| Large Farms| Not reused| Lens cost| The melting point of the hydrophilic polymer is very close to the sterilization temperature| As regards geographic areas, ODI should focus its efforts on California. Given the density of large farms n California (flock size of 50,000 or greater), it seems prudent not only to perform the initial product introduction there but to focus the entire first year of business in this single West Coast state. The first year’s planned production volume is approximately 20 million, essentially the same as California’s chicken population. Success in this region could later force farms in other states to implement the lens simply as a means of staying competitive. As regards target segment, it would seem that the focus should be initially on farms with a flock size of 50,000 and over, which means the large farms.Since this would limit the overhead (fixed costs) needed to service these accounts (fewer sales and technical experts required). Also, by focusing on large farms, the sales team could interface with the farms directly, and there would be no need for a â€Å"middle man† to be involved in product distribution. Avoiding this intermediary would help keep costs down. For ODI, pricing con siderations for a pair of lenses are as below. Item| Fixed Cost| Advertising in Trade Publications| $100,000| Headquarters Expenses| $184,000(for volume of 20 million pair)| Regional Office and Warehouse| $196,000|Costs of Molds| $12,000 x 3 = $36,000 (3 molds are needed to produce 21,600,000 pair annually)| Licensing Agreement with New World Plastics| $25,000 (per year, must be paid for first and second year of production)| Item| Variable Cost| per pair of lenses| $0. 032| ODI Cost(per year): TC=FC+MC TOTAL COST=[($100,000 + $184,000 + $196,000 + $36,000 + $25,000)/(50% of 475600000)]+0. 032=$0. 055 (5. 5 cent) per pair Farmers Saving when using ODI lens(per year): Item| Saving| Less Mortality| $2. 40*(9%-4. 5%)=0. 108| Less retardation of egg production| 0. 3/12=0. 044| Less feed cost| (0. 2446-0. 2368)*3/8*($158/2000)*365=0. 084| TOTAL SAVING=$0. 108+$0. 044+$0. 084=$0. 236(23. 6cent) The minimum price that ODI considered is 8 cent per pair, so the price stage is from 8 cent to 2 3. 6 cent, and the ODI should adopt the price policy on entry which is set the price near 23. 6 cent per pair. For the realistic goal for ODI by 1978 is the 50 percent penetration of such farms, when means ODI wants to reach the 50 percent of 470. 8 million pairs, that is, 235. 4 million pairs of lens be sold and used in the farms.